So you’re an aspiring YouTuber, looking to make some extra cash from your favourite hobby? Well, YouTube has made it a tad more difficult for you to get that drip fed revenue due to only allowing ads to be displayed on channels with more than 10,000 views. Prior to this, a channel had to apply for the YouTube Partner Program to be eligible, which was quite easy to gain, however, in a blog post, YouTube has made their reasoning abundantly clear as to why.
So essentially, the reason this has been pushed into the limelight is simple, 10,000 views on a channel gives sufficient time to determine the validity of a channel and to make sure it’s conforming to the community standards and essentially just not being a douche canoe. Lately, there has been a metric buttload of spam channels, racist videos and people sharing other people’s videos and profiting from it. So YouTube has stepped up to the plate and done what is best for the community to protect content creators and their work.
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
Ariel Bardin, VP of Product Management
So for those smaller channels that haven’t hit the mark yet, don’t be too stressed, as this is only going to affect the new channels, so if you’re below that 10,000 thresholds, you’ll be fine. However, because the lads and ladies at YouTube are such nice people, they have left some nice tips and tricks on building an audience and making great original content in their oh so helpful Youtube Creator Acadamy.
So what do you think? Is this the right way to go for the community or has YouTube gone about this the wrong way? We personally think it’s a giant step in the right direction.
If you’re looking to become a content creator head over to www.youtube.com and set yourself up a channel.